One fifth of the world's human population lives in China and as their economic status changes, so does their need for a better lifestyle. The Chinese are poised to become the new consumers.
The "China Goes" photography exhibit at the Noorderlicht Photogallery in the Netherlands spotlights 7 photographers who are documenting China's growth from third-world to superpower status.
Of note is the photography series "China's Wild West" by Paolo Woods who documents the country's quest for natural resources and cheap labor in Africa.
Read this Fast Company special report on China in Africa to understand the dynamics of this new demand and supply relationship.
PHOTO: Copyright Paolo Woods